Beretta

Already in production in the early 1500s, Beretta products were chosen by the highly discriminating Republic of Venice because of their excellence. As the Beretta name became synonymous with uncompromising quality, design, materials, construction and performance, word spread beyond the Italian borders, establishing a tradition that has carried over, uninterrupted, through fifteen generations of Berettas.

In the early 1900s Pietro (1870 – 1957) took the Company reins, introducing modernized manufacturing methods, many patents for mechanisms and simplified construction, consequently establishing Beretta, the first Italian firearms maker, as one of the most modern firearms production facilities in the world. The modernization process was continued by the sons Giuseppe (1906 – 1993) and Carlo (1908 – 1984), securing the Company’s multinational character with commercial and production activity in numerous European countries and the United States. These efforts created successful ventures in the military, law enforcement and private sectors.

In the early 1900s Pietro (1870 – 1957) took the Company reins, introducing modernized manufacturing methods, many patents for mechanisms and simplified construction, consequently establishing Beretta, the first Italian firearms maker, as one of the most modern firearms production facilities in the world. The modernization process was continued by the sons Giuseppe (1906 – 1993) and Carlo (1908 – 1984), securing the Company’s multinational character with commercial and production activity in numerous European countries and the United States. These efforts created successful ventures in the military, law enforcement and private sectors.